WALMART BACK TO COLLEGE
3D DESIGNER
EXPERIENCE SUMMARY
3D RENDERING
ILLUSTRATION DESIGN
SEAMLESS WALLPAPER DESIGN
While working with Pili Weeber Productions, I contributed to Walmart's Back to College campaign by rendering four distinct room designs and editing an additional four renders to achieve a photo-realistic finish. These imaginative and fantastical room concepts were developed to serve a dual purpose: as visual assets for the campaign pitch and as foundational layouts for the actual set design.
Each room was meticulously crafted to capture the vibrant, creative spirit of the campaign, blending practicality with a touch of whimsy to appeal to the college demographic. My work ensured the designs were both visually engaging and functional, providing a seamless bridge between concept and execution for this high-profile project.
CREATIVE VISION
Tasked with elevating Walmart's national Back-to-College advertising campaign, I conceptualized and rendered four distinct room designs to serve as immersive backdrops for the campaign’s visual narrative. Each room was meticulously crafted to strike a balance between fantastical appeal and hyper-realistic execution, showcasing actual Walmart products in a way that was both aspirational and accessible. The objective was to create environments that not only captured attention but also resonated deeply with the target audience by reflecting their creativity and individuality.
DESIGN CONSTRAINTS
The project demanded a seamless blend of creativity and technical precision to bring fantastical concepts to life while maintaining hyper-realistic details. Incorporating real Walmart products into the designs required careful consideration of scale, placement, and lighting to ensure they felt authentic within the imaginative spaces. Realistic lighting and texturing were crucial in creating a believable yet visually striking environment, while the challenge of designing complementary posters demanded a sharp awareness of current trends to ensure relevance and appeal.
KEY INSIGHTS
This project exemplified my ability to combine creativity with strategic execution, delivering designs that not only align with the campaign's objectives but also captivate and inspire. It reflects my dedication to crafting impactful visuals that bridge the gap between aspiration and reality, fostering meaningful connections between brands and their audiences.