FZK DIGITAL AGENCY
WEB DESIGN / STRATEGIST / SR. GRAPHIC DESIGNER
EXPERIENCE SUMMARY
LEAD SOCIAL MEDIA STRATEGIST
LEAD GRAPHIC DESIGNER
BRAND & IDENTITY
MOTION ANIMATOR
PRINT DESIGNER
FZK Digital Agency is a data-driven design agency focused on helping established companies thrive and expand their reach. As a contracted freelance Graphic Designer, I played an integral role in shaping the agency’s visual identity and delivering a cohesive suite of design elements across multiple platforms.
My time with FZK Digital Agency was a significant period of growth, allowing me to refine my skills in data-driven design and analytics. I spearheaded the redesign and development of the agency’s Social Media Services, creating optimized, analytics-informed graphics to maximize reach and engagement. This role also provided me with valuable experience in researching platform algorithms and functionalities to ensure client success.
My responsibilities included creating, maintaining, and rebranding social media identities for various clients, as well as designing presentation decks, brochures, websites, videos, emails, and more. Each project adhered to FZK’s editorial, clean, and modern aesthetic, ensuring a professional and impactful brand presence. Some highlights of my work are featured below!
CREATIVE VISION
At FZK Digital Agency, a data-driven design firm dedicated to amplifying established brands, my role as a contracted freelance Graphic Designer was pivotal in defining the agency’s visual identity and delivering versatile, high-quality design solutions across diverse platforms. Tasked with strategizing and executing cohesive brand experiences, I developed social media campaigns, led brandings and rebrandings, and crafted website designs for new clients. My goal was to ensure each project resonated with FZK’s clean, modern aesthetic while driving measurable results.
DESIGN CONSTRAINTS
Balancing creativity with data-driven strategies required a deep understanding of analytics and platform algorithms. Designing for multiple clients, each with unique needs and brand guidelines, presented challenges in maintaining consistency while personalizing their presence. From social media assets to presentation decks and websites, I navigated the complexity of producing work that not only adhered to the agency’s editorial style but also maximized reach and engagement. Additionally, leading client meetings required strong communication skills to align creative visions with strategic objectives.
KEY INSIGHTS
This role was a significant opportunity to refine my expertise in data-driven design and social media strategy. By developing campaigns for over five clients and overseeing branding initiatives, I demonstrated the ability to merge analytical insights with creative execution, delivering results-oriented designs. Collaborating closely with clients and internal teams underscored the importance of adaptability and clear communication, ensuring that each project met both creative and business goals. Ultimately, my contributions helped elevate FZK Digital Agency’s reputation for innovative, impactful design.
