While collaborating with Pili Weeber Production Design, I contributed to the Irish Spring: Smell from a Nice Smelling Place national ad campaign by creating and editing photorealistic 3D renders. My work involved rendering and enhancing various graphic assets, including gifts, gift boxes, and other elements integral to the campaign's visual narrative.
To achieve the desired level of realism, I meticulously edited renders to ensure they seamlessly blended with the campaign's whimsical and inviting aesthetic. Each element, from the meticulously crafted gift boxes to the immersive backgrounds, was designed to evoke the fresh, clean essence of Irish Spring while aligning with the brand's storytelling.
IRISH SPRING
PRODUCTION GRAPHIC DESIGNER
EXPERIENCE SUMMARY
3D RENDERING
GRAPHIC DESIGN
CREATIVE VISION
For this campaign, I was tasked with creating hyper-realistic renders that complemented Irish Spring's vibrant and playful theme. The objective was to design assets that not only looked visually striking but also conveyed the brand’s signature sensory appeal. The gift boxes and accompanying elements were designed to exude a sense of freshness and delight, mirroring the core message of the campaign.
DESIGN CONSTRAINTS
The project demanded precision and a keen eye for detail to ensure the renders were lifelike and cohesive within the campaign's broader creative direction. This required advanced 3D modeling and rendering techniques, as well as refining textures, lighting, and perspectives to achieve maximum realism.Additionally, I adapted to tight deadlines by streamlining the rendering process, balancing efficiency with the need for high-quality results.
KEY INSIGHTS
This project underscored the importance of adaptability, technical expertise, and attention to detail. By enhancing photorealism and creating versatile assets, I was able to contribute to a campaign that resonated with audiences and elevated the brand’s visual identity. This experience reinforced my passion for combining technical skills with creative storytelling to deliver impactful, high-quality designs.
