Aaptiv is a leading wellness application designed to bring balance and well-being into the corporate world. As one of the largest gym networks in the industry, it provides access to top local and national fitness brands and boutique studios nationwide. Aaptiv offers on-demand videos, training programs, and tailored corporate wellness solutions to help businesses enrich their employees' lifestyles and foster healthier work environments.
In collaboration with SelectFew Strategist and a freelance copywriter, we undertook a comprehensive project to enhance Aaptiv's digital presence and strengthen its appeal to prospective partners. The work included developing engaging presentations, crafting introductory brochures in multiple iterations, designing dynamic advertisements for Meta platforms, and producing a compelling video ad. Every element of the project was thoughtfully designed to reflect Aaptiv's vibrant and colorful aesthetic, balancing a sense of fun with a professional, corporate-friendly tone.
AAPTIV WELLNESS APP
BROCHURE DESIGNER + SOCIAL MEDIA CAMPAIGN
EXPERIENCE SUMMARY
MOTION ANIMATION
SOCIAL MEDIA ADVERTISING
PRINT / DIGITAL DESIGN
CREATIVE VISION
Aaptiv, a leading wellness application, bridges the gap between corporate lifestyles and personal well-being. Tasked with amplifying its digital presence and reinforcing its appeal to potential partners, I collaborated with a strategist and copywriter to craft a cohesive suite of marketing assets. From eye-catching Meta advertisements to vibrant presentations and brochures, every element was designed to embody Aaptiv’s dynamic and approachable brand while maintaining a polished, corporate tone.
DESIGN CHALLENGES
The project demanded a careful balance of creativity and professionalism. Capturing Aaptiv’s energetic and colorful identity while ensuring alignment with corporate expectations required a nuanced approach. Crafting assets that were visually engaging yet functional for partner presentations and video content involved seamless integration of brand guidelines with storytelling techniques to deliver a consistent and impactful message across multiple platforms.
KEY INSIGHTS
This collaboration allowed me to showcase my ability to merge strategic branding with visually striking design. Through innovative ad campaigns, visually engaging brochures, and a compelling video ad, I was able to help position Aaptiv as a trusted leader in the wellness space. The project underscored the value of a unified brand identity and strategic storytelling in building meaningful connections with prospective partners, furthering the company’s mission to bring balance and wellness to corporate environments.
