Totality Holistics is a renowned chiropractic and acupuncture practice specializing in complex cases that fall into the "grey area"—those unresponsive to traditional care. With a focus on uncovering the root cause of each problem, Totality Holistics provides a deeply personalized approach to healing.
The brand's aesthetic embodies its philosophy, blending calming green tones, holistic imagery, and sacred geometry to evoke a sense of balance and harmony. This cohesive design is reflected across all touchpoints, from the logo to merchandise, creating an immersive and memorable experience that resonates with their commitment to holistic well-being.
TOTALITY HOLISTICS
BRAND DESIGN
EXPERIENCE SUMMARY
BRAND & IDENTITY
LOGO DESIGN
PRINT DESIGN
CREATIVE VISION
For Totality Holistics, a leading chiropractic and acupuncture practice specializing in complex cases, I was entrusted with developing a comprehensive brand identity that reflects their deeply personalized approach to healing. The goal was to create a cohesive and visually engaging design language that mirrors their philosophy of uncovering root causes and fostering holistic well-being.
DESIGN EXECUTION
The brand’s aesthetic was thoughtfully crafted to evoke serenity and balance, incorporating calming green tones, holistic imagery, and sacred geometry. This visual narrative extended across a variety of assets, including business cards, branded materials, social media templates, a potential website, a detailed brand book, and merchandise. These elements came together to ensure a seamless and professional presence, providing an immersive experience that aligns with Totality Holistics’ mission.
IMPACT AND INSIGHTS
This project highlighted the importance of integrating visual identity with functional design. The cohesive branding not only elevated Totality Holistics’ professional image but also enhanced their ability to connect with patients on a deeper level. The comprehensive suite of assets established a strong foundation for growth while reinforcing their reputation as a trusted leader in complex care. The experience underscored my ability to deliver impactful and strategically aligned designs across diverse platforms.
