Cooldown Studio is a vibrant communal space in New Lebanon, NY, offering yoga and workout classes, art workshops, and creative gatherings. The studio also provides a welcoming environment for holistic or creative workshops through its rental program. Committed to fostering a sense of community and creativity, Cooldown Studio embodies the spirit of connection and personal growth.
During my work with Cooldown Studio, I had the opportunity to design their logo and brand identity. The goal was to create a logo that was memorable, playful, and evocative of human connection. I achieved this by designing a logo where the letters formed a stylized "D" that also incorporated a "C" and "O," shaped to resemble a person playfully peeking around a corner. This unique and approachable design encapsulated the studio’s welcoming and creative atmosphere, reinforcing its mission as a communal and inspiring space.
COOLDOWN STUDIO
BRAND DESIGN / FLYER DESIGN
EXPERIENCE SUMMARY
BRAND & IDENTITY
LOGO DESIGN
WEB DESIGN
PRINT DESIGN
CREATIVE VISION
Tasked with developing a brand identity for Cooldown Studio, I aimed to encapsulate the studio's core values of community connection, human initiative, and its playful yet welcoming atmosphere. The goal was to create a cohesive brand that would resonate with the New Lebanon community while delivering practical tools for business growth. In addition to the brand identity, I designed and launched a social media presence and a fully functional website. The website was crafted to seamlessly integrate business-critical tools, such as scheduling systems, ensuring both aesthetic appeal and operational efficiency.
DESIGN CONSTRAINTS
The project required a meticulous balance of creativity and functionality. Creating a scheduling system that linked to Google Calendar demanded a user-friendly design that was intuitive, easily accessible, and visually cohesive with the brand. Simultaneously, the brand identity needed to embody the studio’s ethos while remaining versatile across various platforms, from physical signage to digital assets. Achieving this required thoughtful consideration of typography, color palettes, and visual hierarchy to ensure the brand could adapt to diverse mediums without losing its essence.
KEY INSIGHTS
Through this project, I successfully delivered a comprehensive brand identity and digital presence that has become an integral part of the New Lebanon community. The brand not only reflects Cooldown Studio’s values but also facilitates meaningful connections with its audience. This project exemplifies my ability to merge strategic design thinking with technical execution, creating impactful solutions that foster both business growth and community engagement.