While collaborating with Pili Weeber Production Design, I developed interior print patterns and illustrations for a high-profile META x Ray-Ban campaign. This vibrant and visually captivating project was prominently showcased across social media and YouTube promotions, drawing significant engagement and attention.
The campaign embraced an over-the-top maximalist theme infused with a playful punk aesthetic. To bring this vision to life, I incorporated bold pinks, neon hues, and quirky, eye-catching illustrations, creating a dynamic and striking visual environment. These elements perfectly aligned with the campaign’s edgy, youthful vibe, making it both memorable and impactful.
While only one of the featured campaigns has been released so far, it has already generated substantial buzz. Below are the assets I created, showcasing the intricate designs and electrifying energy that define the campaign.
RAYBAN x META
PRODUCTION GRAPHIC DESIGNER / ILLUSTRATOR
EXPERIENCE SUMMARY
MURAL DESIGN
ILLUSTRATION
SEAMLESS PRINT DESIGN
POSTER DESIGN
CREATIVE VISION
As part of the META x Ray-Ban campaign team led by Pili Weeber Production Design, I crafted a series of distinctive interior print patterns and illustrations that became the cornerstone of the campaign’s visual identity. Designed to captivate and engage, the assets embraced a bold, over-the-top maximalist style with a playful punk influence. The campaign celebrated vibrant expressions, blending bold pinks, neon highlights, and quirky illustrations to create a striking, youthful aesthetic.
DESIGN CHALLENGES
Translating the campaign’s high-energy vision into cohesive and visually compelling designs required a deep understanding of modern trends and attention to detail. Ensuring that each pattern and illustration aligned seamlessly with the overall brand ethos while capturing the rebellious, edgy tone of the project was paramount. The integration of such dynamic visuals into digital channels like social media and YouTube also necessitated careful consideration of scale, color, and engagement potential.
KEY INSIGHTS
The campaign exemplified my ability to push creative boundaries while remaining true to a brand’s essence. The assets I developed not only enhanced the campaign’s cultural relevance but also generated significant attention and engagement across digital platforms. The experience reaffirmed the power of bold, innovative design in amplifying brand storytelling and resonating with diverse audiences in a meaningful way.
