Scriptgen is an AI-based platform designed to help creatives in the film industry bring their concepts to life, from scriptwriting to film development. By leveraging cutting-edge technology, Scriptgen streamlines workflows and enhances creativity, empowering filmmakers to focus on storytelling.
In collaboration with Scriptgen, I completed a comprehensive project that included creating a motion graphic animation and a targeted social media campaign. The project featured an informational animation to introduce the platform, a usage animation to demonstrate its functionality, and a series of 15 social media advertisements tailored to engage and inform the target audience.
The client was so impressed with the quality and impact of the assets that they extended the contract, commissioning an additional two animation advertisements. The campaign successfully aligned with Scriptgen’s innovative brand identity and objectives, enhancing its digital presence and driving engagement within the film industry.
SCRIPTGEN
SELECTFEW GRAPHIC DESIGNER
EXPERIENCE SUMMARY
MOTION ANIMATION
SOCIAL MEDIA ADVERTISING
CHARACTER DESIGN
CREATIVE VISION
For ScriptGen’s social media campaign, I was tasked with developing a cohesive yet flexible design system that could adapt across multiple platforms. This included creating three distinct base styles that were iterated into 15 unique assets, ensuring visual consistency and engagement. Additionally, I designed an informational reel tailored for LinkedIn and Instagram, effectively showcasing the platform’s functionality and value proposition. The goal was to deliver content that was both informative and visually dynamic, aligning with ScriptGen’s brand identity.
DESIGN CONSTRAINTS
One of the challenges was crafting a motion animation for the company’s logo that stayed true to their brand while adding an engaging, modern touch. Achieving the right balance between creativity and consistency required iterative experimentation and collaboration with the client. Another hurdle was designing base templates versatile enough to be iterated in multiple formats without losing their visual impact or cohesion. These constraints pushed me to refine my approach to modular design and animation.
KEY INSIGHTS
The project was a rewarding opportunity to expand my motion design capabilities and deepen my understanding of brand storytelling through animation. The success of the initial deliverables not only exceeded client expectations but also led to an extended contract, including the creation of three additional motion advertisements and a custom logo animation. This experience reinforced the importance of adaptability, problem-solving, and collaboration in delivering impactful, client-centric solutions.