Redmellon is a mission-driven real estate development company based in New Orleans, Louisiana, specializing in creating walkable, human-scale projects. Committed to fostering neighborhoods and building "Homes" rather than "Units," Redmellon’s work reflects a deep dedication to community-focused development.
During my time at Redmellon, I played a pivotal role in shaping the visual identity of their projects. My work spanned crafting unique brand identities and logos for new developments, supporting the social media presence of the Preservation Toolkit initiative focused on historic building preservation, and designing a variety of print and digital materials, including financial reports, brochures, and advertisements. Each piece was designed to align with Redmellon’s mission and aesthetic, reinforcing their commitment to thoughtful, human-centered development.
NEW ORLEANS MARKETING MANAGEMENT
BRAND DESIGN
EXPERIENCE SUMMARY
BRAND & IDENTITY
LOGO DESIGN
PRINT DESIGN
CREATIVE VISION
At Redmellon, a mission-driven real estate development company in New Orleans, I was tasked with crafting designs that reflected their commitment to building "Homes" rather than "Units." The challenge was to translate their dedication to walkable, human-scale projects and community-focused development into a cohesive visual identity that resonated with their audience and aligned with their values.
DESIGN EXECUTION
I developed a comprehensive suite of creative assets that encapsulated Redmellon’s ethos. This included crafting logos and brand identities for new developments, designing print advertisements and business cards, and creating detailed financial reports and brochures. Additionally, I contributed to the Preservation Toolkit initiative by supporting its social media presence and designing materials that emphasized the importance of historic building preservation. Each piece was thoughtfully executed to align with Redmellon’s aesthetic and reinforce their mission.
IMPACT AND INSIGHTS
This project provided the opportunity to merge storytelling with design, delivering visuals that not only captured Redmellon’s values but also fostered meaningful connections with their audience. The cohesive branding elevated their professional image and supported their efforts to engage the community, emphasizing thoughtful and human-centered development. This experience further honed my ability to deliver impactful designs across a diverse range of mediums while staying true to a brand’s core mission.
