For Olay’s Vitamin C commercial, a whimsical holiday ad that unfolds through a classic rhyme scheme, I designed a seamless vintage-style wallpaper to serve as the backdrop for the cozy, festive home setting. The commercial tells the story of Eve, a charismatic young woman preparing to meet her boyfriend’s parents—unbeknownst to her, soon-to-be in-laws! With a little help from her boyfriend’s stylish sister Merri, Eve undergoes a magical transformation that exudes holiday cheer.
This intricate wallpaper design was crafted to enhance the nostalgic, heartwarming aesthetic of the campaign, blending seamlessly with the set to amplify the charm and visual storytelling of the ad.
OLAY VITAMIN C
PRODUCTION GRAPHIC DESIGNER
EXPERIENCE SUMMARY
PRODUCTION GRAPHIC DESIGN
CREATIVE VISION
The objective was to design a vintage-style wallpaper that seamlessly integrated with the holiday campaign's nostalgic and whimsical aesthetic. The wallpaper served as a key backdrop, reinforcing the warmth and magic of Eve’s transformative journey. It needed to evoke a timeless charm while enhancing the set's visual cohesiveness, helping to immerse the audience in the story’s festive and intimate atmosphere.
The design balanced intricate, vintage-inspired patterns with subtle modern touches, ensuring it felt simultaneously nostalgic and fresh—perfectly aligning with Olay’s brand identity and the commercial’s narrative tone.
DESIGN CONSTRAINTS
This project required a seamless and photorealistic wallpaper design that harmonized with the set while maintaining focus on the actors and key elements of the campaign. The challenge was to create a pattern intricate enough to feel authentic and engaging, without overpowering the action or characters.
Working under tight production deadlines, I relied on advanced design tools and techniques to efficiently develop and refine the wallpaper, ensuring it translated beautifully both on-camera and in high-resolution shots.
KEY INSIGHTS
This project emphasized the importance of subtle, well-executed details in set design and their role in enhancing storytelling. Designing a wallpaper that felt both immersive and aesthetically aligned with the campaign demonstrated the value of balancing creativity with technical precision. The experience reinforced my ability to collaborate effectively within tight timelines, contributing to a campaign that captured the magic of the season and the transformative power of Olay’s brand story.
